CES Update, 2/1999

Press Release

For Immediate Release : 2-22-99

ImageCrafters provides unique solutions that effectively communicate the Specialty Retailers' unique position in the marketplace. IC's products and ideas enhance the dealer's ability to design and sell the finest viewing and listening room environments.

During 1998, ImageCrafters has worked with a number of top quality CE retailers, designing demo rooms as well as seven complete stores. According to IC's President, Spencer Kalker, "Our goal is to create a space that helps the retailer sell more of their products to their target customers. Each store is unique, each market special, but we believe all Specialty AV Retailers need functional & beautiful showrooms."

In 1999 ImageCrafters will offer the Specialty AV Retailer a myriad of innovative products to help establish their position in their market. Exciting new products are being introduced in each of IC's three Brands. All of these products have been developed to meet the specialty dealer's unique needs. All products were on display at CES and are ready to be produced and shipped as they are ordered.

IC Lights:

Low voltage lighting systems continue to sell well at retail. At CES we will be featuring a new "Brushed Steel" finish and beautiful new glass shades. Great product and a great natural add on sale to the lighting control sale.

2 to 4 week lead time.

IC Chairs:

Custom designed leather recliners, chairs and sectionals. The new Home Theater Sectional is created from 5 beautiful and functional pieces. The HT Sectional as well as 6 other new chair styles and sofas can now be ordered in 85 colors of Nova Suede, an excellent collection of fabrics, or customer supplied material.

4 week lead time

IC Woodwork:

Handcrafted and custom designed furniture for any size display device or component system. We have created a selection of popular systems, however they may be customized to meet specific needs. We offer 15 door styles, five wood species (oak, pine, cherry, walnut, and birch), and 28 finish choices.

6 week lead time, delivered in factory trucks to the store or the customer.

IC Design:

Store Design, Merchandising, Marketing, and Financial Planning & Analysis.

IC designed stores provide the sales staff a simple way to demonstrate all the important new technologies being introduced into the sales floor. A retailer's image is one of their most important assets. The store's brand and their special mix of products, their features and functions are all demonstrated simply and easily to their target customers.

Press Contact: Spencer Kalker, 978-356-6260